5 Reasons Your Repair Shop Should be on Social Media

Hey Repair Community – it’s Social Media day! Yes, I too was unaware such a day of celebration existed, but what better way to celebrate than with a quick blog about it. Community Manager is just one of the hats I wear here at eTech Parts, and I’ve learned a lot since taking on the role. It’s my hope to share some of those insights with you today – because if you don’t have social media set up for your cell phone repair shop, you’re missing out on valuable conversions, brand recognition, customer loyalty, SEO benefits..and the list goes on.

If I haven’t convinced you yet, here are the top 5 reasons your repair shop should be on social media – including some helpful tips along the way!

 

social media

 

1. Everyone is on Facebook

No matter your ideal customer or target demographic, Facebook is a great tool for reaching potential customers because nearly everyone and their dog has a Facebook profile. (No joke – my friend’s dog Buddah has more Facebook friends than I do.)

Facebook in particular can help you reach a larger group of people, because it’s still the most widely-used online social platform. This automatically increases brand recognition, because more people are seeing your company online, in their newsfeed.

And if you want to pay-to-play, Facebook offers a lot of fantastic advertising tools, too. You can boost your posts, or create campaigns to target specific users based on their location, interests, income, or career… It’s a mad world, but Facebook can really help you get your message out to the audience you’re trying to reach.

 

2. It’ll boost your brand authority

Having a completed and regularly-updated social media profile for your repair shop can do wonders for your online brand perception. Since consumers have multiple options all at their fingertips, there’s a good chance your customers are checking you out online before choosing their preferred repair shop.
If you want your repair shop’s social media to really shine, here are some tips:

  • Include your business address – and directions if your location is tricky to find.
  • Make it look professional with a high-quality header image and your brand logo. Hint: Adobe has fantastic stock images specific to our industry – search “phone repair” or “broken phone.”
  • Include a few photos of your repair shop in the “Photos” section.
  • Link your Twitter, Instagram, and YouTube profiles to your Facebook profile. You can also include links to your Facebook, Twitter and Instagram in your Google+ profile.
  • Respond to each review and comment posted on your page by former customers and followers – especially any negative ones.

 

3. Your Google search rank will be better than ever

Including social media in your SEO strategy can do great things for your shop’s search engine rank. Twitter, Facebook and Google+ all rank very well in Google search, which can help your overall rank if you’re using the right keywords. Utilizing the right keywords (i.e., the terms your customers search when trying to find a repair shop) on your social media profiles, in posts and directly on your profile, will help your repair shop’s website and profiles rank higher.

Implementing human-curated, original content on your website is the best thing you can do to optimize your search engine results. Integrating this with your social media profiles in an original and creative way can only help boost your rank even more. We’re still learning about this one here at eTech Parts, but in learning I’ve noticed some of our Facebook posts often rank higher than pages on our website do. (If there are any SEO experts reading this, I’d love to hear your thoughts – send me an email at marketing@etechparts so we can chat!)

 

4. It will help you convert potential customers into loyal customers

Personally, I feel a strange sense of loyalty towards companies that really kill it on social media – like Zappos and Starbucks, for example. They respond to their customers, they promote fun giveaways, they poke fun at themselves, and they make me feel like they care about more than just making money. Even as someone who technically works in online marketing, who knows better than to fall for silly marketing ploys, I still shop at both these companies on a regular basis. I’m about to go to Starbucks RIGHT NOW.

If you can make your customers feel comfortable, and welcome them to share their thoughts and opinions with you via social media, they’re going to feel like you’re friends. You might even start to feel that way, too!

 

5. Time is the only investment you need

We know you don’t have much free time on your hands, but that’s all you really need to create a winning social media presence. Posting quality updates once a day – or a few times a week – can greatly help to improve the online perception of your cell phone repair shop in the eyes of your local community.

It doesn’t cost anything (unless you choose to run ad campaigns) and you can have a lot of fun once you get the hang of it. Social media is a place to be social – so ask questions, follow/tag other local businesses, reach out to your followers.. With social media marketing, there’s so much you can do to increase conversions and build brand loyalty – you really have nothing to lose!

eTech Parts is Closed on Friday, July 3rd

Hey, Repair Community! Just a quick note to let everyone know about our shortened schedule this week at eTech Parts. As you may know, this Saturday is July 4th – otherwise known as Independence Day here in the good ol’ US of A! We’ll be closed on Saturday as normal, but we’ll also be closed this Friday, July 3rd. FedEx will be running a modified holiday schedule, so check it out to make sure you get your deliveries in time for the busy weekend.

 

Closed July 3rd

 

We’ll be back to our regular schedule on Monday, July 6th. We suggest placing your order ahead of time to get your parts in advance. Overnight orders placed by Wednesday, July 1st will arrive on Thursday, before the FedEx holiday shipping schedule goes into effect.

Let us know if you have any questions in the comments and we’ll be happy to help. From all of us at eTech Parts, we hope you have a fantastic Independence Day weekend!

5 Questions to Ask Your Cell Phone Repair Shop

When you need to get your phone fixed fast, finding a reliable cell phone repair shop can be tricky. Depending on your location, you might have several options or just one – but either way, it’s important to know how to spot a trustworthy and reliable repair shop.

You can learn a lot about any repair shop by asking the right questions – and knowing what answers you’re looking for will help you choose the right repair shop for you.

 

 

1. What kind of warranty do you offer – and what does it cover?

6 months is the average warranty period offered by wireless repair shops in the US. The minimum warranty is typically 30-days. These warranties generally cover parts and service only – so in the case of parts failure or low quality workmanship, you’re covered.

This warranty most likely won’t cover accidental damage – so if you drop your phone and it breaks again, you’re probably not covered. However, many repair shops offer discounts for returning customers, so don’t hesitate to ask and see how they can help.

 

2. How do you ensure the contents of my device remain private and protected?

Protecting the privacy of your data is an important priority for repair shop owners. Cell phones are where we keep a lot of important data and a majority of our personal information. Ensuring your repair shop has a solid privacy policy and practices transparency in all aspects of business plays a huge role in preventing your data from getting lost or compromised during a repair.

 

3. Where do you get your replacement parts?

Not all cell phone repair parts are created equal; there’s aftermarket, OEM-equivalent, and a mix of both in between. Parts are assembled in China before arriving in the US, where repair shop owners purchase them online from trading companies or wholesale distributors (like eTech Parts).

Which vendor your repair shop chooses is less important than finding out if they have a relationship with any vendor at all. A reliable vendor will typically offer an extended warranty, which in turn makes it easier for a repair shop owner to pass that warranty on to you, the end user. This is why purchasing parts from eBay and Amazon is not recommended, as returns are generally not accepted.

NOTE: Unless you’re at the Genius Bar, proceed with caution if a repair shop tells you they use “Original Apple parts.” Apple does not supply third-party repair shops with original parts, so these parts are either counterfeit, misrepresented by the vendor, or the shop owner isn’t being completely honest with you.

 

4. Why are you cheaper (or more expensive) than other repair shops in town?

You can learn a lot about a repair shop by how they speak (and what they know) about their competition. If they’re more expensive than the shop down the street, ask them why and you might find out the other shop isn’t licensed, is using lower quality repair parts, or simply undercutting the local market. Ask a shop why their repairs are cheaper than the competition and you’ll likely get an even more interesting response.

 

5. What happens if my phone is further damaged after leaving it with you?

Most reputable wireless repair shops will give you a waiver form to fill out and sign, detailing their policies and what they will be responsible for in the case of further damage. An honest business owner knows the right thing to do in case this happens, but every repair shop has a different policy.

If you’re asked to read and fill out the repair waiver form, read the document carefully (and ask for a copy). If there’s nothing in the fine print addressing damage on behalf of the technician, ask them what their procedure is if they damage the logic board or rip a flex cable. If they don’t promise – in writing – to fix any damage they might cause to your device, proceed at your own risk.

 

When you’re looking for a reliable cell phone repair shop, begin by asking these 5 questions. They’ll help kickstart a conversation between you and the repair shop owner, so you can get the info you need to make an informed decision, while giving the shop owner an opportunity to ease any concerns you may have.

 

 


 

This piece was created for cell phone repair shops to share with customers in an effort to educate and inform consumers on the growing cell phone repair industry.

SHARE this article with your customers on Facebook, Twitter, Google+, your website or wherever your customers will see it. Spread the word and help us show YOUR customers how wireless repair can benefit them. Thanks for reading, and let us know what you think in the comments below!

Your last chance to win $500!

If you haven’t taken our 2015 repair pricing survey, now’s your last chance to get FREE Ground Shipping (US only) and enter to win $500 store credit at eTech Parts! Thank you to everyone who’s completed our survey so far – the response has been outstanding. If you haven’t taken the survey yet you can find it here.

We encourage you to contribute to our annual repair market price check, a 5-minute survey to help us discover the trends and pricing averages of the cell phone repair industry. This information will help us help you see where you stand in your local market and nationwide.

eTech Parts Wireless Repair Price Check

We’re really excited to see the final results – and just to give you a preview, here’s what we’ve found out so far…

 

Average price to fix an iPhone 6 : $148

Average price to fix an iPhone 5c : $92

Average price to fix an iPhone 5 : $88

 

The winner of $500 store credit will be chosen (using Random.org) and announced on Monday, June 29th. The market price survey results will be published soon after.

NOTE: multiple entries will be omitted from the drawing and from the final results. Please refrain from submitting the survey if you’ve already taken it. Thank you!

Solder On, Repair Community!

In the cell phone repair industry, micro soldering is an important skill to have. With devices shrinking in size, certain repairs have become more advanced as more components are soldered to the logic board. This hasn’t stopped repair shop technicians from diving in and perfecting these repair skills. Many of these techniques can be learned at a cell phone repair training school, on YouTube, or by attending professional training courses taught by the experts at BEST Soldering school.

On Board Repair Parts eTech Parts

To meet the demand for these cell phone repair parts and equipment, we’re increasing our selection of on-board replacement parts for iPhone and iPad! Check out our list below to see what we have to offer. And if there’s anything missing that you’d like to see at eTech Parts, let us know and we’ll keep them in stock for you.

Have you mastered the fine art of micro soldering? Or are you just getting started on the path to advanced repairs? Either way, we’d love to hear about your experience – share your thoughts in the comments section below!

 

On Board Replacement Parts for iPhone 6 & iPhone 6 Plus

 

On Board Replacement Parts for iPhone 5, iPhone 5s, iPhone 5c

 

On Board Replacement Parts for iPhone 4/4S

 

On-Board Replacement Parts for iPad

 

On-Board Replacement Parts for Samsung Devices

 

NOTE: These replacement parts require advanced micro soldering techniques to properly function. Repairs using these parts should only be performed by a skilled and seasoned technician. If you are not skilled in the fine art of micro soldering, give us a call and we’ll direct you to an eTech-approved technician who can help you!

You’re 5-Minutes Away From Free Shipping and a Shot at $500

At eTech Parts we aim to protect the perceived value of professional wireless repairs. Each year we conduct a survey to find out how much repair shops are currently charging for repairs; once we compile all the responses, our team at eTech creates shareable content to redistribute to the Repair Community.

It’s our way of supporting and promoting the Repair Community in a way that helps you stay on top of the ever-changing marketplace of wireless repair. But before we can create content, we need your help.

eTech Parts Market Watch June 2015

Complete our 5-minute survey for FREE Ground Shipping and a chance to win $500 store credit from eTech Parts!

 

1) Take the 5-minute survey

2) Get a coupon for FREE shipping

3) Enter to win $500 store credit

 

That’s right – and it’s that simple! 5 minutes is all it takes to get free shipping on your next order and be entered to win $500 store credit from eTech Parts. (*Free Ground eligible ONLY for US residents)

And in a couple weeks, as soon as we’ve compiled the survey results, we’ll have tons of great new content crafted just for you! Thanks for reading, and if you have any questions about this survey or anything else, let us know in the COMMENTS below or reach out to us on social media. You can find us on Facebook, Twitter, Instagram and Google+ just to name a few. Whether you have a question or just want to say hey, we’re always happy to hear from the Repair Community!

Are you ready for the Wireless Repair EXPO?

Registration is officially open for this year’s Wireless Repair EXPO at CTIA Super Mobility! You’re invited to join us this September 9th – 11th for three days of wireless repair training courses, business workshops, evening networking events and much more.

The Wireless Repair EXPO is the only annual trade show created for the growing wireless repair industry. Don’t miss your chance to meet up with other repair professionals, to talk shop and learn something new. eTech Parts will also team up with the Wireless Repair EXPO to host a kick-off event in our hospitality suite the evening of Tuesday, September 8th.

You can sign up for your free pass to the EXPO by visiting WirelessRepairEXPO.com. This free pass, courtesy of Wireless Dealer Magazine, will grant you access to the whole show floor at CTIA Super Mobility Week 2015.

Thanks for reading and let us know if you have any questions or concerns in the COMMENTS below.